Reels
Whether it’s a 20-minute or a 20-second reel or a, there’s always scope to play with audience expectation and keep them engaged, not just with the content itself but by presenting it with respect and craft. The trick to a good reel is to condense the storytelling journey into a swift rollercoaster ride.
I edited most of these reels using footage provided by in-house production teams.
I re-edited footage from a previous shoot. It’s important to know how to re-appropriate material.
This is an events coverage reel I shot and edited with a quick turn-around: It was ready to be uploaded the next day.
If you’re making reels led by a presenter, lean into their personality. Character nearly always trumps content.
If you have enough B-roll, you can keep the format fresh with a multi-screen reel.
This reel was cut entirely using behind the scenes phone footage provided by the crew.
Drone footage is great for almost anything that takes place outside, especially sports.
NFL
I made a series of social edits for NFL, promoting a type of American football called Flag Football in the UK.
To pull off a funny edit, you need timing. I did stand-up comedy for six years and was so successful I’m now a video editor.
While music usually brings the audience into a video, sometimes it’s best to let the dialogue do the work.
HYUNDAI
These reels follow the Hyundai team at the Kumho FIA World Tour.
The footage was transferred overnight from Australia and the reels went up the next day.
The Hyundai team won a bunch of races, which was nice.
